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Booths is a chain of high-end supermarkets in Northern England. Most of its branches are in Lancashire, but there are also branches in Cheshire, Cumbria, Greater Manchester and North Yorkshire and a single branch in West Yorkshire in the town of Ilkley. It has been described as the "Waitrose of the North" by sources such as The Daily Telegraph.[3] Booths has attempted to compete on quality as opposed to just price and has been developed on the motto "to sell the best quality goods in shops staffed by first class assistants".