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Knockouts and Knockouts Haircuts for Men are the trade names of a privately held American salon chain , Knockouts LLC, based in Irving, Texas. Knockouts are full-service grooming salons with a boxing sex appeal theme targeting men seeking an alternative to the cut-rate chain salons. The Today Show , The Big Idea with Donny Deutsch and other media have compared Knockouts to Hooters restaurants for the sex appealentertainment angle used to engage customers, labeling Knockouts ?the Hooters of Haircutting.? The salons have a gymwarehouse-like decor with faux boxing ring posts and ropes and a brick wall helping to define the space, as well as boxing photos and memorabilia on the walls. There are flat-screen televisions at each grooming station and in the waiting area. These are usually tuned to sports programs, but are individually controlled by the customer.