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Savored is a provider of digital marketing for premier restaurants; the service was founded by Benjamin McKean and Daniel Leahy in New York City in 2009. The service acts as a marketing tool for high-end restaurants used to seat tables that would otherwise go unseated, while consumers receive a discount at these restaurant. The goal of the business is to provide a variable pricing model for restaurants to match demand with supply, similar to the method used in other hospitality markets.[1]