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Seduction is the process of deliberately enticing a person, to engage in a relationship, to lead astray, as from duty, rectitude, or the like; to corrupt, to persuade or induce into engaging in sexual behaviour. Strategies of seduction include conversation and sexual scripts,[1] paralingual features,[2] non-verbal communication,[3][4] and short-term behavioural strategies.[5] The word seduction stems from Latin and means literally "leading astray."[6] As a result, the term may have a positive or negative connotation. Famous seducers from history or legend include Lilith, Giacomo Casanova, and the fictional character Don Juan. The emergence of the Internet and technology has supported the availability and the existence of a seduction community, which is based on discourse about seduction. This is predominately by "pickup artists" . Seduction is also used within marketing to increase compliance and willingness.[7]