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Schleichwerbung Definition

Advertising
(p. pr. & vb. n.) of Advertise
By-product
(n.) A secondary or additional product
Placement
(n.) The act of placing, or the state of being placed.
Placement
(n.) Position
Product
(n.) Anything that is produced, whether as the result of generation, growth, labor, or thought, or by the operation of involuntary causes
Product
(n.) The number or sum obtained by adding one number or quantity to itself as many times as there are units in another number
Product
(v. t.) To produce
Product
(v. t.) To lengthen out
Product
(v. t.) To produce
Surreptitious
(a.) Done or made by stealth, or without proper authority

surreptitious advertising product placement Bedeutung

placement contact established between applicants and prospective employees, the agency provided placement services
product introduction the introduction (usually by an advertising campaign) of a new product or product line
product development improving an existing product or developing new kinds of products
product research marketing research that yields information about desired characteristics of the product or service
advertising campaign
ad campaign
ad blitz
an organized program of advertisements
placement
location locating
position
positioning
emplacement
the act of putting something in a certain place
advertising
publicizing
the business of drawing public attention to goods and services
by-product
byproduct
spin-off
a product made during the manufacture of something else
end product
output
final product, the things produced
line product line
line of products
line of merchandise
business line
line of business
a particular kind of product or merchandise, a nice line of shoes
merchandise
ware product
commodities offered for sale, good business depends on having good merchandise, that store offers a variety of products
product
production
an artifact that has been created by someone or some process, they improve their product every year, they export most of their agricultural production
software package
software product
merchandise consisting of a computer program that is offered for sale
placement
arrangement
the spatial property of the way in which something is placed, the arrangement of the furniture, the placement of the chairs
product
mathematical product
a quantity obtained by multiplication, the product of and is
vector product
cross product
a vector that is the product of two other vectors
scalar product
inner product
dot product
a real number (a scalar) that is the product of two vectors
product-moment correlation coefficient
Pearson product-moment correlation coefficient
the most commonly used method of computing a correlation coefficient between variables that are linearly related
bar code
Universal Product Code
code consisting of a series of vertical bars of variable width that are scanned by a laser, printed on consumer product packages to identify the item for a computer that provides the price and registers inventory information
ad
advertisement
advertizement
advertising
advertizing
advert
a public promotion of some product or service
foodstuff
food product
a substance that can be used or prepared for use as food
dairy product milk and butter and cheese
intersection
product
Cartesian product
the set of elements common to two or more sets, the set of red hats is the intersection of the set of hats and the set of red things
advertising department
advertising division
the division of a business that is responsible for advertising
advertising agency
ad agency
an agency that designs advertisement to call public attention to its clients
placement office
placement center
an office that finds suitable employment for applicants
by-product
byproduct
a secondary and sometimes unexpected consequence
product a consequence of someone's efforts or of a particular set of circumstances, skill is the product of hours of practice, his reaction was the product of hunger and fatigue
gross national product
GNP
former measure of the United States economy, the total market value of goods and services produced by all citizens and capital during a given period (usually yr)
real gross national product
real GNP
a version of the GNP that has been adjusted for the effects of inflation
gross domestic product
GDP
the measure of an economy adopted by the United States in , the total market values of goods and services produced by workers and capital within a nation's borders during a given period (usually year)
animal product a product made from animal material
body waste
excretion
excreta
excrement
excretory product
waste matter (as urine or sweat but especially feces) discharged from the body
waste
waste material
waste matter
waste product
any materials unused and rejected as worthless or unwanted, they collect the waste once a week, much of the waste material is carried off in the sewers
plant product a product made from plant material
product a chemical substance formed as a result of a chemical reaction, a product of lime and nitric acid
clandestine
cloak-and-dagger
hole-and-corner(a)
hugger-mugger
hush-hush
secret surreptitious
undercover
underground
conducted with or marked by hidden aims or methods, clandestine intelligence operations, cloak-and-dagger activities behind enemy lines, hole-and-corner intrigue, secret missions, a secret agent, secret sales of arms, surreptitious mobilization of troops, an undercover investigation, underground resistance
furtive
sneak(a)
sneaky
stealthy
surreptitious
marked by quiet and caution and secrecy, taking pains to avoid being observed, a furtive manner, a sneak attack, stealthy footsteps, a surreptitious glance at his watch
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Schleichwerbung bezeichnet laut ORF-Gesetz und deutschem Rundfunkstaatsvertrag ?die Erwähnung oder Darstellung von Waren, eines Herstellers von Waren oder eines Erbringers von Dienstleistungen in Programmen, wenn sie vom Veranstalter absichtlich zu Werbezwecken vorgesehen ist und mangels Kennzeichnung die Allgemeinheit hinsichtlich des eigentlichen Zwecks dieser Erwähnung oder Darstellung irreführen kann.? Das dramaturgisch nicht notwendige Product-Placement wird in der Regel mit Geld- oder Sachzuwendungen abgegolten.